It is essential to keep abreast of the latest trends in graphic design in Sydney to appear more relevant and valuable.
2023 is already here, and how fast did that happen? Our lives have changed too quickly since the Pandemic. Is there anything that changed faster than everything else?
The most significant change since 2019 has been us. In other words, our tastes and preferences. As a result, you cannot expect your users to like your product if it was branded or designed before the Pandemic or before the release of the iPhone 13.
In what sense is creative pragmatism defined?
This brief description of the situation might be better. Still, a shorter definition is becoming more popular among designers to reflect on 2022 trends in graphic design in Sydney, which is creative pragmatism.
Using the terms creative pragmatism and practical pragmatism in tandem is a concept that combines the foul spirit of creativity with the practical approach of pragmatism.
The result is a combination of joy, beauty, and a sense of logic and reality.
This article is about what's hot in graphic design in Sydney right now, and here's what we're talking about:
- 3D Characters
- Mixed 3D and 2D Elements
- Candy Colors
- Holographic Design
- Psychedelic Shapes and Fonts
- Inclusive Visuals
- Hand-drawn or Custom Illustrations
- Muted Colors from Nature
- Large and Bold Typography
- Nostalgic
Animated characters in 3D
Shortly, virtual reality will become a part of our everyday lives. It seems highly likely, even though we are not conspiracy theorists.
Thus, we have become accustomed to viewing 3D visuals on our screens. It is more natural for us to feel close to them since they appear more authentic. It is why 3D design has gained so much popularity in recent years, particularly when it comes to the creation of characters.
The use of both 3D and 2D elements
Along with 3D characters, we are increasingly used to seeing the combination of 3D and 2D elements in a design.
Candy Colors
You don't have to sugarcoat it but make room for sugary colors. It takes us to a fairyland far away from existence's unbearable pain. I love it!
Holographic Design
You know the hologram concerts where a singer's hologram shows up even if they're gone?
It made people fall in love with the 21st century again. We love high-tech!
Graphic design in Sydney was affected by this trend, too. Marbling and neon colors make almost transparent visuals popular.
Shapes and fonts in psychedelic style
Today, psychedelic designs dominate the fashion scene. The old-school and back-to-60s type of design is quite popular compared to the futuristic designs and celebration of high-tech. This trend emphasizes brighter colors and abstract illustrations.
Providing inclusive visuals
We are more sensitive to inclusivity and diversity in 2023, particularly following the Black Lives Matter and MeToo movements. There are traces of these practices in the context of today's social media platforms and applications. Including only white men characters in your app visuals representing the community is a major red flag. It is your responsibility as a designer to contribute to social inclusion, which your users greatly appreciate.
Custom illustrations or hand-drawn designs
The use of hand-drawn illustrations enhances the authenticity of your design. A truly authentic image is like a signature in your plan, making it easier for the user to feel connected to what is displayed.
As a result, your design becomes more human and appeals to the senses more meaningfully than stock images.
Colors derived from nature in muted tones
We think more critically about our health and the environment after the Pandemic's
Have you ever had friends who started using eco-friendly products to be healthier and care about their carbon footprint? There was an impact on color trends.
The design world reflects it with neutral colors and muted palettes. Instead of vibrant colors, I'm talking about color schemes inspired by nature.
Typography that is large and bold
A significant portion of the design comprises typography, which is becoming bolder and bigger every day. We link it with the maximalism trend, which is also an element of the 2022 trends.
A bold font captures the viewer's attention and establishes a hierarchy among the elements in the design.
Feelings of nostalgia
Despite the futuristic designs, there is also a reversion to the 90s, 80s, and 70s.
As the world and technology change rapidly, you may choose this style to provide comfort.
In addition, it is essential to determine what you intend to accomplish with this design. A tech company, for example, may not be able to use a retro design. Therefore, you must identify your user personas and determine their expectations from your plan.
