Nowadays, everyone sells PPC management, regardless of whether they understand Adwords.
If you do your research, you don't have to take a significant risk by hiring someone to manage your Adwords campaign. Before hiring an Adwords agency Sydney, consider these top 7 items.
Do they hold a Google Partner certification?
You don't need much experience to become a Google Adwords Partner. All required are taking a few exams, meeting performance requirements, and managing a combined ad spend.
Partnering is an excellent first step to demonstrating their commitment to Adwords as a service. Having several certified staff members and specializing in many different Adwords areas are all great signs of an agency that has been a Google Partner for some time. If Adwords agency Sydney isn't Google Certified, move on right away. It's likely amateurs.
See Their Track Record
Case Studies
Most great Adwords agencies have little to show on their websites. Adwords can be a reasonably private service between a client and an agency. Case studies showing the results most agencies have achieved for their clients are available if you ask. However, agencies, not customers, create case studies, so take them lightly.
References
More importantly, ask for references from three clients the Adwords agency Sydney currently works with. It would help if you asked high-level questions such as “Did the agency accomplish what they promised, “How did the agency help you reach your growth goals,” etc.
In our experience as an Adwords agency Sydney, our clients are much more enthusiastic about the results we help them achieve than I can ever express in a case study.
Are they specialized in any industry?
Consult them about their experience in your industry. Consider this a bonus if they have marketing expertise in your niche. They should already have all of the research they did for someone else and can provide relevant references.
Avoid conflicts of interest by checking if they are marketing your local competitors.
KPIs are important
Key performance indicators (KPIs) tell you much about an Adwords management agency. The following are likely to be included:
Bad – Clicks, Impressions, Ad Positions.
Good – CPA, Conversion Rates, and Profits.
Best – A customized plan that will help you grow your business in a way that makes sense based on measurable outcomes, KPIs, and accurate results.
Processes and Results Forecasting
Adwords agency Sydney should have a structured approach for most situations. Without losing you in technical jargon, they should explain their process clearly.
Ask how the Adwords management agency will manage your campaign, communicate results and reporting, handle issues as they arise, and bill for services. You can expect ad-hoc services if they seem more confident and organized.
Predicting results before spending money is a great question to ask. Experienced agencies can confidently project numbers for you, while beginners may need help.
Who are The Account Managers?
Know the person who will manage your AdWords account. Is it a moral agency or a single person?
Only a small number of highly skilled Adwords professionals work alone.
Whenever you find a so-called “guru” or “expert,” beware, as the industry is full of them.
Make sure you ask about vacations or sicknesses. Do they have a location you can visit? What's their availability and response time? Has anyone ever used Adwords for themselves?
Ask the person you'll work with about their role if it's an Adwords agency Sydney. Are they certified? Find out if that individual has worked with clients on Adwords campaigns. They specialize in Adwords, but do they also design logos, write blogs, and build websites? Unless Adwords is their primary job, it should be a red flag.
Google Analytics
Analytics skills are also essential for Adwords managers. To accurately measure the impact of your ads beyond the initial click, it's necessary to have a thorough understanding of Analytics, as Google Adwords reporting has its limitations. Your landing pages will only perform well if you track how your visitors engage with the site.
In addition to setting meaningful goals, an Adwords agency Sydney is adept at Analytics. People often trust insufficient or false data, and we've seen that. Too many accounts we've inherited have fantastic conversion rates but soft fluffy goals that don't indicate sales or leads.
