As a startup founder and CEO, you may feel responsible for developing your brand, but it's important to remember that branding experts can help avoid costly mistakes. The Pepsi ad campaign in 2017 is a prime example of a brand attempting to engage with current events in a way that backfired. Consumers are savvy and can spot insincerity and lack of expert guidance. DIYing your brand strategy can lead to confusion, ineffectiveness, or even offense. Save yourself the headache and consider hiring a branding expert to guide your company's image and message.

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